If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
Hello Kate, Based on your comment, that doesn't sound right at all! Did you give you a very detailed and sensible reason of why they are requesting the $700? Normally, domain names cost about $12 - $15 to renew on an annual basis. You can see more discussions about domain names that we've put together here. You should definitely demand a reasonable and detailed explanation. Good luck with that. Jeremy

Man– kick ass website and content. I’m re-entering the work world after raising a family and have decided to run my own business. Back in the day we created our own “everything” when it came to web design… content, templates, image editing, logos. This was a very costly and timely process after purchasing all the required software, hiring technical specialists, etc. These days, who has time for all that all that.
When you add a new page to your website (more on that in Create website pages, below), you can add a bunch of new elements at once by choosing a Suggested Layout. This is one of the easiest ways to create a website. Pick the type of page you are working on, then choose the option you like best. After you confirm that layout, you can click on each element and replace it with your own content.
It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.
great info! I am writting because I want to create a website in which people will upload photos and and write reviews by replying to a specific questionnaire. I have no coding knowledge and this will be my first attempt to create a website. I am thinking to use Wix but do not know if this is the best for my case as i noticed that Wix can offer maximum 20GB Storage. I will probably need a lot more than that as people will upload many photos. My site will have to do with property listings (something like Rightmove). Do you thing Wix will be OK or if not do you know another one that would be better for my case?

Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio

Although people tend to find your site through a branded search in Google, it’s still important to make your domain easy to spell / type out. If it requires a lot of effort to type correctly, due to trying to spell it, the length or the use of un-memorable words or sounds, you’ve probably kissed goodbye to a good portion of your branding and marketing value.


I hear your pain. I know creating a website can be daunting, especially to someone who has never ventured into the online world, but let me assure you that its really quite simple. If you don’t want to head down the road of building your own self hosted WordPress site, then I would suggest signing up to WordPress.com. This is the free version of WordPress where you can get your site up and running in no time and with no costs whatsoever. Sounds like you just need a no frills, no bells, no whistles type of website. If that’s the case then WordPress.com could be the option for you.
I would like to launch an online platform where people can leave reviews. Think of Yelp. In the future I’d like my users to be able to upload data as well. You can imagine this will be a complex platform long-term. Do you recommend to start with an online website builder like WordPress, Wix, etc or to have actual developers start from scratch? Looking forward to your response! Thanks!
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.

You now have a website that anyone in the world can access, but you probably want to spend a bit more time to make your website easier for them to find. Jimdo has great tools for making it easier for your website to be found on Google and other search engines. The practice of improving where your site appears in search results is called Search Engine Optimization or SEO..
Hello Jeremy and Connie, I really have to first say, Thank You for all of your time and energy that you put into providing us, with informative and helpful education! I am starting an online business in women's clothing, So I am extremely into design. Shopify seems to be a strong interest for me but, I do not know too much about codes. So does Shopify have alot of codes? and do you think this would be too much of a challenge for a beginner of codes?

Some web designers / developers like to install WordPress manually to get a custom install of the components they want and don’t want. Others will need to manually install because their web host does not have the “1-click-installation” capability. If this applies to you then you’ll need to have a quick read through of my Manual WordPress Set-Up Guide.
Thanks for the time you put into this. Has been very helpful along side the hours that I have already put in myself scouring and trialling sites. Any recommendations for sites where they assist in interactive map building such as the magicseaweed.com site. I can build a location map and embed it onto my site (that I am building at the moment through Wix) but it's very limited and I cannot link it to a specific page or location on my website pages. I would also like to create a service where subscribers can access more information on the website than non subscribers. Any thoughts on the best site to use?
Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy
Think about the number of pages your website will have. This is a good time to map out your site on a piece of paper so you know which pages you need and how people will get there. If you only need a few pages, a horizontal navigation bar across the top will look great. If you have more than that, you might consider a vertical navigation with dropdowns where you can put subcategories.

As far as actually doing the nuts and bolts building and design of your site, you also have plenty of options. You can hire someone to design and code a website, or you can try your own hand. You can use an online service to create web pages, or build it offline using a desktop software tool. Or, if you're a coding dynamo, use a plain text editor to create a site from scratch. How you mix and match these decisions depends on your skills, time, budget, and gumption.
The back end, also known as the WordPress dashboard, allows you to fully manage your site’s content, community, functionality, and design. It’s accessible only by users who have an account on your site. To access your WordPress dashboard, you need to type yourwebsite.com/wp-admin in the address bar of your browser and login using your WordPress username and password.
Of course, this is just the tip of the iceberg when it comes to designing your website. There are over 600 fonts to choose from, millions of colors, and countless other customization options that you can explore. A good place to start is in the Design section of our Support Center, where we have a video on how to use the Jimdo Style Editor. After that, check out our blog for some posts on fonts, colors, and web design tips. For added inspiration, check out our Examples page to see what other Jimdo users are doing.

Hey Jeremy, Awesome article. I especially like the flow and the logical approach that you took to educate people. This is the article I point clients to, to get them up to speed before starting projects. I think it's important for them to know how their products work. While they aren't making their own sites, it definitely still fits the bill. Also, I'm curious as to what you think about WooCommerce these days. I didn't seem them on the list in the other article you wrote "Best Ecommerce Software". Anyways, I've been sending my clients here for a while now and just want to give you a shout out at a job well done! If you are able to send me an email, I do have a question I'd like to ask if you have the time.
Many people have asked me about using a website builder such as Squarespace, Wix or Weebly. The problem is that these services come at a price – you’ll generally have to pay between $10 and $40 a month for a single site. You’ll also be limited to basic customization of the template designs they offer, which means that there’s a good chance your site will look just like everyone else’s site.
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