Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.

WordPress – is the most popular free Content Management System. It initially started as a blogging platform, but quickly developed into a universal web building solution. The system somewhat differs from standard website builders in terms of its complexity. This is not the best solution for newbies, who have zero web design skills, yet it works great for web designers, who have at least a bit of web building experience.
Hello Vivy, If you are a beginner and don't want to climb a steep curve to learn the technicalities of managing a hosting company, then consider taking a look at drag & drop website builders. These website builders manage all the hosting and technical aspects of operating a website for you. And, their platform allow you to drag and drop your content when making your pages so you don't have to know how to code. I'd suggest testing out Wix and Weebly to start. Both are code free and have free plans for you to test. They don't have a time limit on their free plans so don't worry about upgrading until you are satisfied with them. But if you really want to use a hosting company (for instance, you want to use WordPress.org), then someone like Bluehost is pretty good, in general. Thanks, Jeremy
This tutorial is designed to help beginners get started on their own so WordPress and a pre made theme are a great way to dive in and build a website from scratch. You can of course design your own WordPress theme or pick up a premium theme such as Bridge, Divi or X-Theme from Themeforest which you can customise a fair bit. I have a post on fronted frameworks too if that helps you.

Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.

One of the easiest ways to appear illegitimate as a company is to shirk on paying for a domain name. If you were looking for a freelance writer, would you more likely hire from Carolineforsey.weebly.com or Carolineforsey.com? A .weebly or .wordpress extension is an indicator you didn’t pay for the full service, which might seem unprofessional or lower in quality -- worst case, a consumer might wonder why you can’t afford the full service, and draw conclusions that you’re not fully established.
Think about the number of pages your website will have. This is a good time to map out your site on a piece of paper so you know which pages you need and how people will get there. If you only need a few pages, a horizontal navigation bar across the top will look great. If you have more than that, you might consider a vertical navigation with dropdowns where you can put subcategories.
The major player in the blog game is WordPress, a content management system (CMS) that powers millions of websites, including The New York Times, Quartz, and Variety. WordPress-powered sites are incredibly easy to set up, customize, and update—ideally on a daily basis. You aren't required to learn fancy-schmancy FTP tricks (though you can certainly use them if you like), and there are ridiculous numbers of free and paid WordPress themes and WordPress plug-ins to give your website a pretty face and vastly expanded functionality. Though WordPress dominates the blogging space, it isn't the only blogging CMS of note, however.
Hey, Jeremy, thanks for an informative article. I'm planing to start my own blog but choosing the right hosting provider gets me a bit confused... I'm still a beginner at this, so would prefer something that would offer a free plan, at least for testing purposes. A (very!) user friendly interface is obviously a must... Could you please share some hosting companies that match my requests or at least point me in the right direction where to find them? Many thanks.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
Fortunately, reputable website builders frequently have special offers and discounts for premium users. Wix provides a bonus domain name for users, who subscribe to an annual plan and make a one-time payment. This lets you save up to $10-30 depending upon the domain name zone selected. You don’t have to make anything special to connect a domain to your website. It will be automatically connected as soon as you get it. That’s very simple, time-saving and convenient, indeed!

Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.


Thanks for sharing your experiences with BigCommerce with us! That's awesome and I'm glad you're having a great time and getting great support from their team! I also heard that they are working on their own native Point of Sale system. I'm not entirely sure when it will be released, but hopefully soon. Shopify has their own POS system, which integrates smoothly with an online store built with their software. For those who are curious about BigCommerce, take a look at this discussion here. Thanks again for sharing and adding to this discussion! Jeremy
Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
Your WONDERFUL website has put an end to all that. After just 2 hours reading your different pages this afternoon, and trying out some of the “Work out which one for you” type quizzes etc, I now feel I know what I’m doing (or need to be doing) and talking about, how to move forwards with setting up the project website and email, how much it’s all likely to cost, and how much I’ll be in control of it all.
The free Wix version lets you build a good-looking website on a Wix-branded subdomain. With a free plan, you can use almost all functional features of Wix website builder. The plan is never-ending, which makes it possible for everyone not only to test the features of the service, but to create multiple types of websites with it to practice and improve your skills. Mind, however, that a free plan comes with the system ad banner, subdomain and some other limitations.
GoCentral is a website product that lets you create a website that fits your personal or business needs, regardless of your skill set. You no longer have to choose between a website or an online store – now you can have both. Whether you want an online store, a pop-up site or a professional website to attract new customers, you get to choose how simple or dynamic you want your site to be. Just pick a design and go create your website with GoCentral.
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