It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.

While the the best of them offer surprising amounts of flexibility, they also impose stringent enough restrictions to page design that you shouldn't be able to create a really bad looking site using one of these services. Typically you can get a Mysite.servicename.com style-url with no commerce abilities for free from one of these services; you have to pay extra for a better URL and the ability to sell. One issue to consider is that if you eventually outgrow one of these services, it can be hard to export your site to a full scale advanced web hosting like Dreamhost or Hostgator. If you know that's where you are eventually going, it may be better to skip the sitebuilder step.


The template sets the basic design and layout of your website so that you don't have to create every page from scratch. For example, your template decides the location of the logo and header, the sidebar, the width of the content area, and more. No matter what template you choose, you can always add and rearrange content - or change fonts and colors - but some parts of the template will remain fixed.
That said, even if your website is responsive, it’s usually a good idea to make some additional adjustments for your mobile site. In general, you want to remove any excessive details. Your mobile website should focus entirely on your call-to-action – whether that’s getting users to call your business, fill-out a contact form, join a mailing list, or make an online order.
Hello, I used BigCommerce to build the website, tenbrookeleanne.com, for my girlfriend's brick and mortar boutique. I do not know any code and before making this website, I knew nothing about ecommerce. The customer service for BigCommerce is awesome! Even though they are a WYSIWYG drag and drop site builder, they helped me customize my website by editing the code for me. They changed the background for my chosen (free) template and added an instagram social button even though it wasn't in the template. When making the website I had a ton of questions and they were always happy to help, now I very rarely have to call support. The BigCommerce University and question forums are very resourceful at well. I would highly recommend BigCommerce to anyone who is looking to make an ecommerce site. My only complaint about BigCommerce is that they do not have a native solution to integrate with the brick and mortar store POS to keep the inventory up to date (though they say they are/have been working on it). I have to use an expensive and less than satisfactory third party software for the two platforms to communicate with each other.

Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Hi Jeremy! Thank you so much for posting this! I found this to be very helpful!! So I do have a few questions though... First off, I am wanting to build a website that advertises a service I offer, displays images in two separate galleries, can be involved with a separate calander that can be accessed from my phone and be up to date on available times to schedule an appointment, and, most importantly, can have a payment option to prepay for my service to secure a time slot with a possible escrow type function to be able to add payments onto the set appointments. Does this make any sense? If it does, does this sound possible? Which website builder would you recommend to have access to these functions? I am just starting out so cost is also a factor, although I am willing to pay a reasonable amount of money to get this set up and to maintain it. Thank you in advance!!
I own a small business and am looking to redesign our website. Thanks for all your comparisons of the website builders! I currently use Mailchimp to send out weekly emails to my customers. Do you know if any of these website builder sites allow you to create an email list? Then use a template to create an email (like Mailchimp) and send it out to all your subscribers. Ideally there would be a tab on your website people can click on to enter their email address…..They would then get your emails. Thanks for any feedback :)

Think about the different parts of your website and how you want them to look. Some templates have large header areas, others have small ones. Some have prominent sidebars, others are more understated. Templates also have different styles of navigation menu: horizontal, vertical, dropdown, etc. When you decide which pieces you want, it's easier to pick the template that's right for you.

Hey Amanda, Yes. Squarespace has partnered up with Google Apps to offer you the ability to create custom email addresses. The interface is the same as Gmail, which we like as it's user-friendly, reliable and secure. If you sign up to annual Business or higher plans, you get a custom email address for free for your first year. After the first year, you will pay about $4 per month for the email address. If you sign up to Squarespace's Personal plan, you won't get a free custom email but you can definitely pay $4 per month for this. In our view it's a pretty reasonable price so you can brand your email and business (or whatever you are building) properly. Looks so much more professional than just using a generic Gmail address. Jeremy
Hi Jeremy I have a desire to make an easy solution for my users who can make their own website / theme for wordpress. A plugin that allows my users, through frontend on my site, to choose between menu, (text / grib layout - blog styles, magazin) photo slide, footer, etc. - so they can make there style theme Do you know if there is a plugin that can this? (So I upload the different layouts examples that they can choose from)?
I personally don’t think site builders will ever replace web designers/developers completely. Most site builders are targeted at small businesses and could never meet the demands required for larger businesses with all their complex requirements. I think Shopify plus is the only product trying to take on the larger CMS platforms right now (e.g. Magenta, Demandware) in the eCommerce space
Hi Chris, We actually used WordPress to build this website. Our website is focused on blogging and so we used the best, most flexible platform for this purchase. Having said that, we've heavily customized this websites since we're now proficient with coding. If it was 6 years ago, we wouldn't be able to do what we are doing now. We started making websites in 6 - 7 years ago and didn't know anything about coding. It took us a few years to become more proficient with coding, with a lot of practice. So during the first few years, we relied on code-free, drag and drop website builders for all of our projects. They were great since we didn't need to be technical at all, and we were able to build businesses. So if you want to build something similar to our website, I'd suggest you learn how to code and practice a lot. Eventually you'll get there! Hope this explains things a bit! Jeremy
Good question. Depending on the builder that you are using you will have a couple of options, these being termed password protected pages or members only area. I’d look to see if the website builder which your site is created on incorporates password protected pages, as this will allow you to have a block to your site until a password is entered. Wix, Weebly Squarespace, Site 123 all allow for this to name but a few.

Superb article! Don't know if you can help here; My dad is a vegetable farmer and he sells his products to a small group of organic customers. I wonder if you could recommend a website builder so his customers can view the veggies available, rate them and even purchase online. Only thing I think it would be best if they would have to log in to get their individual pricing. Any idea? Thanks already. BTW I don't necessarily need the easiest builder, I do some tech work; just a professional looking, free solution with our own domain cause my Dad won't spend a dime on this until I make him see the benefits.
While our competitors limit you to creating a boring static website, at WebStarts we give you the ability to build a website that includes rich, interactive features, we call them apps. Our integrated apps range from form builders, calendars, memberships, video hosting, music playlists, music stores, maps, SEO, and much more. These interactive apps are designed to help your website attract more visitors, capture more leads, and make your website more sticky.
great info! I am writting because I want to create a website in which people will upload photos and and write reviews by replying to a specific questionnaire. I have no coding knowledge and this will be my first attempt to create a website. I am thinking to use Wix but do not know if this is the best for my case as i noticed that Wix can offer maximum 20GB Storage. I will probably need a lot more than that as people will upload many photos. My site will have to do with property listings (something like Rightmove). Do you thing Wix will be OK or if not do you know another one that would be better for my case?
Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio
I am using wix for building my e-commerce site in India, but after spending so much time building it i realized that it doesn't support Indian Rupee. So i am just stuck at this and don't know what else to do. My question is that, is there any other payment option that can be added to my site so that my customers can choose different payment options ( even if that means a third party payment gateway).??
Hey Vivy, I haven't used any of those hosting services before so I can't quite comment. I've used Bluehost and WP Engine. WP Engine is more expensive, but they're good. They're a hosting service that is dedicated to WordPress users, so their support people are quite knowledgeable about WP in general. I've had excellent experiences with them. Jeremy
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
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