Ah, now it makes sense. Totally understand how that doesn't fit now. I also like how you phrased "mental bandwidth". That definitely seems to be the case with most businesses that I work with, especially startups. The other thing you mentioned that I really like is "typical" businesses. I think that all too often when people think businesses corporate America comes to mind. Most businesses are normal people running shops and trying to stay afloat in a digital sea. So, I wrote something on a similar topic, and I don't want to spam you with a link or anything like that. I was actually looking for feedback on it. If you're interested at all, shoot me an email. GREAT job on this site. It's obvious that you all dropped a lot of time and effort into your site and articles. Bravo!
I, for example, am one grandmother among countless grandmothers, who runs a business, is an author, and even has built my own sites on WordPress and much more. I am sure, given the thoughtfulness of your site—evidenced by the quality and thoroughness of the information you are providing—that you will be able to find an alternative to this condescending reference. Thanks! make a website