If the .COM version of your business name is available, consider using this for your website. Otherwise, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you could lose customers who typed in the .COM version instead.
Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.
WordPress vs. Joomla/Drupal: Drupal is a very powerful platform that is popular with web developers and experienced coders, but it comes with a very steep learning curve that makes it a bad choice for beginners. Joomla is similar to WordPress and works great for online stores, but you’ll need at least a little bit of technical coding to make it work the way you want.
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