Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.
WordPress vs. Joomla/Drupal: Drupal is a very powerful platform that is popular with web developers and experienced coders, but it comes with a very steep learning curve that makes it a bad choice for beginners. Joomla is similar to WordPress and works great for online stores, but you’ll need at least a little bit of technical coding to make it work the way you want.