I agree with Jeremy. The purchase of the website should really go hand-in-hand with the business startup or company formation. Many startups think it doesn't really matter to get that best domain name, whether it is an exact match keyword, or a brandable name keyword, until after they've started up the business. This is so backwards thinking. Your domain name should be an integral part of your business and development plan, if any significant part of your business is going to come from your online presence. Taken to the extreme, if you are an online marketer, you don't want you domain name to be AppleTurnover.com, because your business premises are in Apple Street. and your company domain is Apple Online Marketing Agents, and AppleTurnover.com (which is anyway surely taken) was the closest name available. It needs careful planning. Of course depending on the size of your business. rgds stu
If those template customizations don’t look like enough for you (though if you’re building your first website, they will be), you might want to think about building your website on an open source platform like WordPress.org. You will get more flexibility, but if you’re not a coder, learning WordPress takes a lot of time — especially compared to drag-and-drop builders.
Hi Jeremy, Thanks for your article. I have a question I am hoping you can help me with. The original site I started was a free blog through wordpress website. I then decided to go towards an actual site with a blog attached, I made the switch to Hostgator. During this switch Hostgator took our domain name and is requesting $700 to get it back even though we paid the yearly fee. They are now saying they will not release our domain name until May. Does this seem correct? Thanks Kate
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Hi there Shannin, What you're looking to create is a bit too advanced for the website builders we suggested above. You'll probably need a more specialized website builder (perhaps search for a "marketplace website builder"?) or have one custom built for you. If you decide on the latter, take a look at our guide on how to hire a website developer. Jeremy
Designing and creating your website (especially your first one) is not a simple task. If you're a designer like me, then you're already way ahead of the game. But what if you're one of the 99% of business owners who are not technical or creative? I want to share my website design expertise with you to help you build a professional looking website to grow your business.

Hello Richard, Thanks for your comment and for your support! WooCommerce is a solid ecommerce tool (they were purchased by WordPress last year, I believe). They're flexible and you can bolt on a lot of different tools, but the downside for a "typical" business person is that to use WooCommerce (and WordPress) well, they'll need to invest more time into learning and managing the tools, or hire someone knowledgeable for help. A lot of new small businesses just don't have the mental bandwidth and time to learn the in's and out's of operating a WordPress site efficiently and effectively. The article you mentioned focuses more on hosted ecommerce builders, versus platform where you need to get your own hosting services (and there more technically and administratively challenging for users). We did highlight WooCommerce briefly in this guide where we dig into the differences between hosted and non-hosted ecommerce platforms. Jeremy


One of the things that sets WordPress apart from its competitors is the large range of plugins available for download. There are currently over 40,000 plugins in the WordPress Plugin Directory than can be installed in just a few seconds. In most cases, all you have to do is find a plugin you’d like to install, click “Install Now”, then click “Activate”.
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