Tom, it's an interesting question. 1) I would start by first checking your Google Analytics. See what your bounce rate is. It will tell you a lot. If the bounce rate is high, you are losing traffic and whatever is left after that may be less for conversion. 2) Check if you have ant PAINKILLERS on your most important pages. Painkillers are call-to-actions consisting in your content that solves problems. 3) Add reviews. 4) Risk reversal. You need to make your offer pages magnetic to...
I went to Berkeley during the first dot com bubble. Most of my friends who were graduates of the computer science department got their degrees without ever learning how to build a web site. Of course the tools weren’t nearly as sophisticated as they are today. But it’s amusing that people who graduated from one of the best computer science departments in the world couldn’t build a basic web site.
One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.
Unlike “Field of Dreams,” if you build it, they will not come. And, by they, we mean visitors to your website. Unfortunately, this is a common misconception people have when setting up their websites. They believe that they can purchase a domain name and will instantly see traffic. And this can be difficult to accept when you’re relying on your website as a source of income.
Investigate e-commerce solutions — How are you planning to sell and accept payment on your website? You’ll need to get that squared away before promoting your website. If you’re using WordPress, we recommend Woocommerce (so much so, that we’ve even got hosting just for Woocommerce users). Study up on the world of e-commerce and pick an online payment gateway.
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.