Now, this is not to say that you shouldn't choose a website builder for an ecommerce website— in the last few years website builders such as Wix, Weebly and Squarespace have aggressively built out strong ecommerce features. Instead, I'd suggest choosing a website builder for your ecommerce website if you're website needs to do things other than ecommerce. For example, if you also want to have a blog or other content heavy pages.
Thanks for a great review! My only “con” would be that you didn’t included customer service. But I understand the work it would have involved. I LOVE WIX. I have been with them since they started. But their customer service stinks. I don’t like having to search through a database of questions other users have submitted to find an answer to my problem. They make it hard to find a phone number. Otherwise, besides a few technical beefs I have, it is a great option.