Website uptime is a measure how often your website is available to everyone on the internet.  Ideally we are striving for 100%.  Websites are loaded from what’s basically a big computer called a server, and since it’s a computer it occasionally needs to be restarted, updated, etc. in order to continue to function well.  Because of this maintenance 100% uptime isn’t realistic, but somewhere in the 99% or greater range is.  What we are basically looking for here is any red flags where the site is not working for long periods.
Hi Latisha, Shopify is great for those who are not super technical as they are much easier to use compared to other e-commerce platforms. This is not to say that you can make unlimited number of customizations to the themes without ever touching codes, as some levels of modifications does require touching some codes. But if you just choose a theme, and work within the capability of the theme with Shopify's tools, then you can get a really good store up and running fairly quickly. But if there is a certain look / feel / feature that you want to achieve that is outside the design of the theme, then you may have to code it yourself, or hire a Shopify expert to do so. Hope this gives you a bit more guidance! - Jeremy
Hi Laura, If you are using Mailchimp (we use Aweber ourselves), you don't need the website builder to be integrated with Mailchimp at all,unless you run an ecommerce store (I'll address this below). Newsletter services allow you to create a sign up box, then provides you with some codes where you can copy and paste these codes into your website. All website builders have a tool that allows you to embed codes into wherever you want on your webpages. Once you publish your website, then the sign up box will show up. If you are operating an online store, you can integrate Mailchimp with websites built with Squarespace, Shopify or Bigcommerce. This way, after your customer buys from you, they are automatically invited to join your newsletter so you can continue to share news with them, or even promote other products to them. Hope this helps! - Jeremy
About.me and Flavors.me are examples of nameplate services. You simply upload one big photograph as the background for your personal webpage, then artfully overlay information and links to create your digital nameplate. These free sites help you pull images from your social networks or from a hard drive, then provide the tools to make the text and links work unobtrusively, though it really behooves you to check out other personal pages for an idea of what works.
Speaking of usability, website builders are also made to be extremely functional and usable by even novice users. An average website can be built in a matter of hours and changes can be made in minutes. Something that users often fail to keep in mind is that a website is never completed. It is always a work in progress that requires changes and edits and they give users the ability to make snap edits and changes.
This brings us to the topic of Search Engine Optimization, or SEO. Now, I’m going to be honest – SEO can be a complex business. After all, we’re talking about trying to make our websites look good to a mindbogglingly complicated algorithm, which has details that Google keeps closely guarded. Oh, and of course, millions upon millions of other sites are trying to do the same thing.
The platform has a relatively steep learning curve, which isn’t surprising given its long-term capabilities and sheer level of customization, the latter of which will likely require you to invest some time learning its various functions. Nonetheless, WordPress excels when it comes to ready-made themes, mobile-optimized templates, and widgets that allow you to include everything from comments to images. WordPress will also give you traffic information, which can help you cater your website to your audience, as well as 3GB of storage space and unlimited bandwidth.
Here at SWB, we believe that online website builders are probably the best option for those who have no programming training, but want to get full control over the process of website creation. Site builders are easy-to-use, fast and affordable. These web services let you focus on what really matters – your product/business, doing all the heavy lifting for you.

Hi Jeremy, It's a fantastic article. I admire you the way you articulated this. I am planning to build a website. It would be more like, subscribers can post a question and the reply to this question feed will comprise an attachment that needs to send to a specific mail id. Could you please suggest me which website builder suits most for this use case? Thanks, Sri

And finally we have the fastest growing websites, which use a blog platform to publish blog posts. In my work experience, most of our websites are revenue-generating blogs, so becoming familiar with WordPress was a requirement. If you’re a web developer, it’s crucial to learn everything about WordPress. And if you’re a business owner, it’s wise to familiarize yourself with the WordPress admin interface and website maintenance.
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Customization on WordPress requires much more technical skill than it does with website builders. You’ll need to dive into the code to make the changes you want. If you’re comfortable with HTML, CSS, and Javascript (or looking to learn more about them), this shouldn’t be an obstacle. Just be wary. WordPress offers more control than website builders, but only to those equipped to use it.
There are a number of free and commercial web editors available. If you use Windows, one of the best around is Microsoft Expression Web. This was a formerly commercial program that Microsoft now distributes for free, presumably because they no longer want to be in the web editor business. It is fully-featured and very polished (as befits software that was once sold in shops) with facilities that both new and experienced webmasters find useful. You can find a guide on how to use this program from my Expression Web Tutorial. The latter takes you through the process of designing a fully functional multi-page website that is mobile-friendly (that is, your site will work well on both desktop/laptop computers and the smaller screens of mobile devices like smartphones and tablets). Instructions on how to get the editor can also be found in that tutorial.
Starting with Wix's ADI (artificial design intelligence) tool, several of the site builders now offer a tool that lets you enter social accounts and other personal or business info, and presto bingo, they get you a no-work website. Jimdo and Simvoly now offer similar if somewhat less ambitious tools. Wix's ADI even impressed a professional designer acquaintance of ours with results we saw in testing, mostly using images and information it scraped from her LinkedIn account.

WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology. website building
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