3. Now, you’re ready to add content to your site. For instance, I added the title, “Caroline’s Consulting Business”, by using the “Text box” tool in the Insert panel. The Insert panel also includes options to embed images or links, or connect to your Google Drive or Google Docs. For example, I circled “Google Docs” in the image below -- I clicked that button to embed my “How to Take a Screenshot on Windows” Google Doc into my landing page.
The platform has a relatively steep learning curve, which isn’t surprising given its long-term capabilities and sheer level of customization, the latter of which will likely require you to invest some time learning its various functions. Nonetheless, WordPress excels when it comes to ready-made themes, mobile-optimized templates, and widgets that allow you to include everything from comments to images. WordPress will also give you traffic information, which can help you cater your website to your audience, as well as 3GB of storage space and unlimited bandwidth.
Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
Hi Latisha, Shopify is great for those who are not super technical as they are much easier to use compared to other e-commerce platforms. This is not to say that you can make unlimited number of customizations to the themes without ever touching codes, as some levels of modifications does require touching some codes. But if you just choose a theme, and work within the capability of the theme with Shopify's tools, then you can get a really good store up and running fairly quickly. But if there is a certain look / feel / feature that you want to achieve that is outside the design of the theme, then you may have to code it yourself, or hire a Shopify expert to do so. Hope this gives you a bit more guidance! - Jeremy
Personally, I find the free Simple theme to be enough for my needs. If you need additional features and even more flexibility, though, Ultra is my top recommendation. Note: Since Simple and Ultra are made by the same people and use the same foundation, you can start out with Simple and transfer everything you’ve created to Ultra if you end up needing it.
Most of the products here can tell you about site traffic, though the amount of detail varies greatly among them, and it's often tied to premium account levels. For example, Weebly can not only show you page views and unique visitors for each day of the month, but also search terms used to get to the site, referring sites, and top-visited pages. Wix and uKit, at the other end, have nothing in the way of built-in site stats, instead requiring you to create your own Google Analytics account, and even that requires a paid account. Another drawback of that approach is that you can only see traffic from the preceding day and earlier; it's not up-to-the-minute, or even the hour.
I had heard of most of the other website builders I reviewed before, but SiteBuilder was a new one for me. That lack of name-recognition along with their lower price point had me expecting a poor performance, so I was pleasantly surprised to find a full-featured website builder with a decent template selection. If you just want to get some sort of website up and aren’t too picky on design then this may be the website builder for you.
WordPress vs. Joomla/Drupal: Drupal is a very powerful platform that is popular with web developers and experienced coders, but it comes with a very steep learning curve that makes it a bad choice for beginners. Joomla is similar to WordPress and works great for online stores, but you’ll need at least a little bit of technical coding to make it work the way you want.