Designing and creating your website (especially your first one) is not a simple task. If you're a designer like me, then you're already way ahead of the game. But what if you're one of the 99% of business owners who are not technical or creative? I want to share my website design expertise with you to help you build a professional looking website to grow your business.
You can even go beyond the search engine and find out what users are searching for when on your site, what they’re clicking on when they reach specific pages, and what your most popular (and least popular content) is. This can be especially powerful for eCommerce shops, but is also relevant to blogs. Pages that don’t perform well can be expanded upon and improved to meet user needs and expectations.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
The right choice of the website builder matters a lot, when it comes to effective project development. Whatever service you will eventually select, you should be aware of its major parameters, pros and cons, specific features. The choice of the service should also depend upon your web design needs and objectives. Here are the major aspects to consider, when looking for a decent web building tool:
None gets the job done better Editors' Choice award-winning Wix. It has a drag-and-drop interface, and all elements of the site are customizable. It doesn't cost a cent to get started with Wix, but you'll want to go premium, starting at $5 per month for a domain and scaling upward to $25 per month for unlimited monthly data transfers and 20GB of storage.
Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
The prevailing amount of contemporary website builders offer two alternatives. The first one implies the use of the trial period, which lasts for a specified period of time and triggers the necessity to sign up for one of the paid plans after the end of the trial. The second alternative implies the use of a ‘freemium’ (free+premium) business model, which means that you can sign up and use a basic feature set for free.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
I hear your pain. I know creating a website can be daunting, especially to someone who has never ventured into the online world, but let me assure you that its really quite simple. If you don’t want to head down the road of building your own self hosted WordPress site, then I would suggest signing up to WordPress.com. This is the free version of WordPress where you can get your site up and running in no time and with no costs whatsoever. Sounds like you just need a no frills, no bells, no whistles type of website. If that’s the case then WordPress.com could be the option for you.
This brings us to the topic of Search Engine Optimization, or SEO. Now, I’m going to be honest – SEO can be a complex business. After all, we’re talking about trying to make our websites look good to a mindbogglingly complicated algorithm, which has details that Google keeps closely guarded. Oh, and of course, millions upon millions of other sites are trying to do the same thing.
Web hosting is like paying rent for your website's virtual storefront, including the pages, images, documents, and other resources needed to display that site. Web hosting uses a web server, which is where you put those website resources so others can access them through the Web. You can build a fully functional website on your personal computer, but if you want other people to be able to see it, you will need to use a web host.
One of the most common questions I get is whether to try to use a website builder or hire a web designer/developer. The answer to this question depends on your situation of course. If you have a really unique project and you have the money to support it then by all means a good web designer will be your best bet. However, the cost for a truly customized website from a knowledgeable professional can easy run into the multiple thousands of dollars. For some people that cost is justified, but for most it is not.
Investigate e-commerce solutions — How are you planning to sell and accept payment on your website? You’ll need to get that squared away before promoting your website. If you’re using WordPress, we recommend Woocommerce (so much so, that we’ve even got hosting just for Woocommerce users). Study up on the world of e-commerce and pick an online payment gateway.
Hi Chris, We actually used WordPress to build this website. Our website is focused on blogging and so we used the best, most flexible platform for this purchase. Having said that, we've heavily customized this websites since we're now proficient with coding. If it was 6 years ago, we wouldn't be able to do what we are doing now. We started making websites in 6 - 7 years ago and didn't know anything about coding. It took us a few years to become more proficient with coding, with a lot of practice. So during the first few years, we relied on code-free, drag and drop website builders for all of our projects. They were great since we didn't need to be technical at all, and we were able to build businesses. So if you want to build something similar to our website, I'd suggest you learn how to code and practice a lot. Eventually you'll get there! Hope this explains things a bit! Jeremy
A web browser can display three types of images on your website: GIF, JPG, and PNG. GIF images are great for logos or images with limited color in them. They make your image file size smaller, which means they load much faster for visitors. JPGs are great for photos, while PNGs are ideal for full-color website images like button and menu backgrounds.
No matter which website builder you choose you will likely have some questions at some point, whether it is how to change something on your site, updating your billing info, or something else it is inevitable that you will need to contact customer service at some point. When you need support it is important that it comes in a timely fashion with a helpful answer, so this is an important one.
Hey Xylvia, The website builders that we suggested above aren't built specifically to stream videos for a price (sort of like Netflix). However, that's not to say it's not possible with a few simple workarounds. What you can do is set up a membership access only area (Wix and Weebly has this feature). You'll have to manually insert a payment button of some sort (such as using PayPal). Once your customer pays you, you can then email them links to pages that are "locked" behind the membership gateway, so they can access the videos. It's a bit manual and not as smooth as multi-billion dollar companies like Netflix, but it will work in concept. Alternatively, take a look at Sentry Login, which is a membership widget that works with Wix, Squarespace and Weebly. With Sentry, I think you can unlock a membership area once your customer pays. So it connects the payment system with the membership access system for you, which streamlines the process so you don't have to manually grant access to pages. Another thing you should consider is how big are the videos you want to upload. While you can upload pretty large movie / video files into the website builders, there are certain reasonable limits. For instance, if you're going to have 1,000 people viewing your HD movie that's 3 GB large all at the same time, that might be problematic. A workaround might be to get your own hosting solution for such large videos, then embed the videos into your membership only pages. It goes without saying that make sure you have distribution rights for the movies! But I'm not a lawyer, so best to consult proper advice in that regards! Jeremy
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
WordPress is not an all-in-one package. It’s a Content Management System (CMS). A CMS allows you to create and organize digital content. Other elements like hosting and domain registration are best done separately. It’s up to you to bring these together in service of a WordPress site. This isn’t nearly as complicated as you might think, but it’s not the easiest way to make a website. We wouldn’t recommend it to people uncomfortable with technology. website building