Newsletters remain one of the best ways to connect with your customers, so create one and make it the center of your email marketing strategy. Use it as a way to showcase your voice and your brand, to share news and upcoming event for your business, and to introduce new products (but don’t be too pushy). Send it out regularly, loaded with fresh content, and then solicit feedback.
Designed with online stores, business sites, blogs and one-pagers in mind, Duda's responsive website builder has a stack of ready-made templates for you to choose from, and a drag-and-drop editor to make it easy to put your site together. It features plenty of widgets to help turn visitors into paying customers, plus integration with web-based solutions such as OpenTable, Disqus and PayPal, and even features website personalisation tools that can trigger a variety of individualised actions that'll make your customers feel extra-special.
Eric narrowly averted a career in food service when he began in tech publishing at Ziff-Davis over 25 years ago. He was on the founding staff of Windows Sources, FamilyPC, and Access Internet Magazine (all defunct, and it's not his fault). He's the author of two novels, BETA TEST ("an unusually lighthearted apocalyptic tale"--Publishers' Weekly) an... See Full Bio
Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.
Thank you for writing this “How To” guide for first-time website builders! Up until now I honestly thought the only way to make a personalized website for a business or with a unique domain name was by hiring a website designer. It was such a huge help to read about the pros and cons of each site builder and to see what costs would actually be associated with each. Thank you, thank you, thank you!
With so many options available today, it can be difficult to choose the best instruments for the job. Choosing the best platform upon which you build your site will be one of the most important decisions you make. This choice is critical because you’ll be tied to that platform for some time and it’s never easy (or possible) to move your website from one platform to another.

Full Disclaimer: If you choose to use the domain and hosting option I recommend in this tutorial and click my links to get to it, I’ll earn a commission (though there is no extra cost to you – it will actually be quite a bit cheaper since I’m able to offer a coupon code). I want to be very clear that there are definitely other good choices for your domain and hosting out there. This is simply the one I’ve been using since the beginning, and I’m very satisfied. If you do choose to use my link, thank you! 
Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.
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