Responsive design is a popular web design strategy used by some of these site builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing and Google have pages where you can enter your URL to see if your site plays on mobile acceptably.
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
If you build a website that’s optimized for search engines, then yes it will. It’s a common myth that you can’t rank as well with website builders – you definitely can! How to create a website that ranks in Google will require good content, and a bit of background research into SEO. Building websites that people can find is key to a good website marketing strategy, and not that hard to do.
Hi Kahil, I think it will be challenging to find a free website builder that will allow you to connect your own domain name to the website. All of the good website builders I know of, such as Wix or Weebly, even though they allow you to build websites for free, they do require you to upgrade to at least their lowest plan before you can connect your own domain to the website. I suppose this is just a trade off - they can brand their names on your free website, in return for allowing you to build a website for free. If you want the ability for each customer to log in to view his/her own specific / individual pricing, it's not a feature that most website builders have. Builders such as Wix and Weebly has membership functions, but they just protect pages behind a membership gateway, where all members can access the same pages. So you can't set pages up that each member has his/her own unique pages, if you know what I mean. If you want that function, I think you'll have to use a more powerful membership software. Perhaps WordPress has a plugin for that, but I'm not familiar with one. Jeremy
Hello, I used BigCommerce to build the website, tenbrookeleanne.com, for my girlfriend's brick and mortar boutique. I do not know any code and before making this website, I knew nothing about ecommerce. The customer service for BigCommerce is awesome! Even though they are a WYSIWYG drag and drop site builder, they helped me customize my website by editing the code for me. They changed the background for my chosen (free) template and added an instagram social button even though it wasn't in the template. When making the website I had a ton of questions and they were always happy to help, now I very rarely have to call support. The BigCommerce University and question forums are very resourceful at well. I would highly recommend BigCommerce to anyone who is looking to make an ecommerce site. My only complaint about BigCommerce is that they do not have a native solution to integrate with the brick and mortar store POS to keep the inventory up to date (though they say they are/have been working on it). I have to use an expensive and less than satisfactory third party software for the two platforms to communicate with each other.

Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.

It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.
Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward. I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
Hey Xylvia, The website builders that we suggested above aren't built specifically to stream videos for a price (sort of like Netflix). However, that's not to say it's not possible with a few simple workarounds. What you can do is set up a membership access only area (Wix and Weebly has this feature). You'll have to manually insert a payment button of some sort (such as using PayPal). Once your customer pays you, you can then email them links to pages that are "locked" behind the membership gateway, so they can access the videos. It's a bit manual and not as smooth as multi-billion dollar companies like Netflix, but it will work in concept. Alternatively, take a look at Sentry Login, which is a membership widget that works with Wix, Squarespace and Weebly. With Sentry, I think you can unlock a membership area once your customer pays. So it connects the payment system with the membership access system for you, which streamlines the process so you don't have to manually grant access to pages. Another thing you should consider is how big are the videos you want to upload. While you can upload pretty large movie / video files into the website builders, there are certain reasonable limits. For instance, if you're going to have 1,000 people viewing your HD movie that's 3 GB large all at the same time, that might be problematic. A workaround might be to get your own hosting solution for such large videos, then embed the videos into your membership only pages. It goes without saying that make sure you have distribution rights for the movies! But I'm not a lawyer, so best to consult proper advice in that regards! Jeremy
After all the work you put into it, I feel not a little stupid, in needing to ask you anything else. The truth is I am a slightly long in the tooth septuagenarian with about as much nous as someone dropping in on a day trip from the fourteenth century. I want to promote (tell as many people as possible) about my new book, and hopefully sell one or two.
There are a number of free and commercial web editors available. If you use Windows, one of the best around is Microsoft Expression Web. This was a formerly commercial program that Microsoft now distributes for free, presumably because they no longer want to be in the web editor business. It is fully-featured and very polished (as befits software that was once sold in shops) with facilities that both new and experienced webmasters find useful. You can find a guide on how to use this program from my Expression Web Tutorial. The latter takes you through the process of designing a fully functional multi-page website that is mobile-friendly (that is, your site will work well on both desktop/laptop computers and the smaller screens of mobile devices like smartphones and tablets). Instructions on how to get the editor can also be found in that tutorial.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
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