Hey Jeremy, Awesome article. I especially like the flow and the logical approach that you took to educate people. This is the article I point clients to, to get them up to speed before starting projects. I think it's important for them to know how their products work. While they aren't making their own sites, it definitely still fits the bill. Also, I'm curious as to what you think about WooCommerce these days. I didn't seem them on the list in the other article you wrote "Best Ecommerce Software". Anyways, I've been sending my clients here for a while now and just want to give you a shout out at a job well done! If you are able to send me an email, I do have a question I'd like to ask if you have the time.
Yola has been around a long time and hasn’t aged well at all.  There are a variety of template options, but they are all really old looking and not well-designed.  The only positive is that it is relatively cheap, and add-ons like email are pretty cheap too.  In my opinion you won’t be happy with how your site looks or functions though, and I think that paying a few extra bucks to get a high quality site from one of the other website builders is definitely worth it.

Website uptime is a measure how often your website is available to everyone on the internet.  Ideally we are striving for 100%.  Websites are loaded from what’s basically a big computer called a server, and since it’s a computer it occasionally needs to be restarted, updated, etc. in order to continue to function well.  Because of this maintenance 100% uptime isn’t realistic, but somewhere in the 99% or greater range is.  What we are basically looking for here is any red flags where the site is not working for long periods.

In general, as far as I know, all commercial web hosts let you install SSL certificates for your site. The price varies, though, from company to company. Some give you a certificate for free. Others will install a free certificate for a one time charge. Some require you to buy a commercial certificate (which has a recurring charge). And there are those that not only require you to buy a certificate, but also impose a monthly fee for using it on your website (on top of the recurring charge for that certificate). A discussion on how to get SSL certificates (including the free ones) can be found in that article mentioned earlier.
The prevailing amount of contemporary website builders offer two alternatives. The first one implies the use of the trial period, which lasts for a specified period of time and triggers the necessity to sign up for one of the paid plans after the end of the trial. The second alternative implies the use of a ‘freemium’ (free+premium) business model, which means that you can sign up and use a basic feature set for free.
WordPress vs. Joomla/Drupal: Drupal is a very powerful platform that is popular with web developers and experienced coders, but it comes with a very steep learning curve that makes it a bad choice for beginners. Joomla is similar to WordPress and works great for online stores, but you’ll need at least a little bit of technical coding to make it work the way you want.