Speaking of usability, website builders are also made to be extremely functional and usable by even novice users. An average website can be built in a matter of hours and changes can be made in minutes. Something that users often fail to keep in mind is that a website is never completed. It is always a work in progress that requires changes and edits and they give users the ability to make snap edits and changes.
Let's face it, one of the things we like best about the web is looking at pictures. The site builders here all offer some degree of photo and gallery display. Some, like Squarespace and Wix, also offer loads of stock photography for you to use. Some let you touch up images with editing tools such as cropping, brightness, and in some cases even Instagram-like filters. Others, such as Simvoly and uKit offer no photo editing at all, aside from resizing and positioning.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
A self-hosted WordPress solution is the most versatile and future-proof way of using WordPress. It gives you total freedom to do anything you want with your website. The only caveat is that it also allows you to install junky and poorly coded plugins or themes that might break your website, and it means you have to take the security of your website into your own hands.
Just as you can get a logo designed by 99Designs.com, you can also have your full website designed through this site. The concept is the same: you submit a brief on what you are looking for and get back anywhere from 20 to 60 designs. You only pay for the design you choose, and the price ranges from $599 to $1,599, depending on which package you go with. We used 99designs here at FitSmallBusiness.com for our own website – so if you want to see an example of a 99designs website, you’re looking at one!
This is a massive plus of website builders compared to web developers. A web developer can cost between $300 and $1,000 for template customization alone, and a fully customized website built from scratch will often amount to thousands. Making your own website using a builder, meanwhile, allows you to get a fully functioning website up and running for less than the price of a coffee.