This is the actual “website builder” that we’re looking at here.  No matter how good the template you choose is you will definitely need to do a least some customization in order to get your site looking the way you like.  So an easy-to-use and intuitive website builder is a must.  You want something that offers the ability to make the changes you want, and that doesn’t require you to spend hours learning how to do it.
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.
Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.
Once you have an overview of your website plan/sitemap, you can drill down to the specifics of the content you need to create for a website launch. It will be important to create evergreen content (content that will not be changing much and will appear on the static pages) and also important to have fresh content appearing on your website on a regular basis.
The cost of making a website depends on a lot of different factors. If you decide to build your site with WordPress, you can get a new site for less than $50. For example, hosting a WP site with Bluehost will cost you only $2.95 per month, and that includes the registration of a custom domain! You will definitely need to invest a few bucks extra on a premium theme (which will probably be something in a range of $40-120), maybe a few premium plugins (on average, a plugin will cost you about $70), but that’s pretty much it.
Most website builders have free plans, or at least free trials, that mean you can create a business website for nothing! However, free plans do come with restrictions that can be limiting for your business, for example, displaying adverts for your website builder on your site. This doesn’t give off a very professional image, but you can get rid of them by upgrading to a paid plan for a modest monthly fee.

Hi TomN, Thanks for reading and joining the discussion. What you are looking to build is beyond the scope of our discussions here. It is possible but you'll either need to be very proficient with coding or have a healthy budget to hire a capable developer to assist you with your efforts. The reason is that the project you have seems like a very customized project. -Jeremy
A web browser can display three types of images on your website: GIF, JPG, and PNG. GIF images are great for logos or images with limited color in them. They make your image file size smaller, which means they load much faster for visitors. JPGs are great for photos, while PNGs are ideal for full-color website images like button and menu backgrounds.
I would like to launch an online platform where people can leave reviews. Think of Yelp. In the future I’d like my users to be able to upload data as well. You can imagine this will be a complex platform long-term. Do you recommend to start with an online website builder like WordPress, Wix, etc or to have actual developers start from scratch? Looking forward to your response! Thanks!
Hi there Shannin, What you're looking to create is a bit too advanced for the website builders we suggested above. You'll probably need a more specialized website builder (perhaps search for a "marketplace website builder"?) or have one custom built for you. If you decide on the latter, take a look at our guide on how to hire a website developer. Jeremy
Squarespace gets a lot of attention, and for good reason. It’s sleek, full of features, pretty, and inexpensive. Squarespace will run you $12 a month for the basic package, with rates topping out at $40 a month for its Commerce package. The $12 a month nets you unlimited storage and bandwidth, but a restriction to 20 pages. You also have full e-commerce integration, and an included SSL security certificate.
WordPress is popular for novice builders and has a reputation for being easy to use. There are thousands of free templates and plugins available at WordPress.org to make a good-looking site and extend the features of your website. After deciding on a template, update the images and text through the WordPress dashboard to customize your site. To make working with WordPress even easier, consider using GoDaddy Managed WordPress.

I am in the process of rejuvenating my current website. I have someone out of house running it remotely, but want to switch to run it in house myself. I’ve decided to run it via Wix.com, simply because I found it easier to use. However, in some of their more premium (and expensive) packages, they offer x amount of email campaigns with the more expensive packages.. I already have four email accounts set up via the pre-existing website and don’t want these to become void.. I own the pre existing domain already (and want to keep it, which is possible via Wix). Will my pre existing email accounts remain viable even if I switch to a new website company? Can you give me some clarity on the repercussions of switching to Wix.com (I am planning to pay the minimum which allows me get rid of any Wix adverts) will have on my pre existing site in reference to the email accounts already set up.


Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
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